ICONOGRAPHY DESIGN
Above are some icon designs I drafted for the other primary aspect of my teammate’s work on the Sustainable Land Initiative. My process first began with writing out visual ideas for each concept we intended to emphasize, then sketching out visual ideas for these concepts, and finalizing my design process on Illustrator. I shared my ideas with my teammate who then reinterpreted them in a style more aligned with her infographic designs. Below is a link to the final infographics that were utilized on three different CSA practices with two main objectives: to educate growers on the benefits of the techniques, and encourage growers to implement the techniques on their farms.
CDFA Climate-Smart Incentive PRogram Evaluation