RAIN
is a multimedia designer currently living, playing, and working in Los Angeles.WORK
PLAY
WORK
PLAY
Symbiosis SS24 Show
As the creative designer of FITS, the scope of my responsibilities for the fashion show centralized:
• ideating the theme of our annual show
• visualising our ideas through a brand aesthetic as a texture and color morphosis shifting from metal to mold
• actualising the symbiotic experience through engaging our audience through expressive forms, dimensional marketing material, animated videowork, and an interactive web experience
Cal Poly FITS & Cal Poly SFC
TOOLS
Photoshop, InDesign, Illustrator, SquareSpace
YEAR
2024
VISUALISING PROCESS
We visualised our symbiote’s emergence beginning as a metallic, liquified form that is gradually overtaken by an infesting parasitic mold, wholly consuming the metal. I felt that using a shifting color palette, organic motifs, and a simple typeface would provide an archetypal cushion to the central element of our brand design— textures. Attaining the textures we ideated was a challenge, but through countless efforts and renders, I actualized our ideas into the illustrated motifs above.
SITE DESIGN
Through the website design, I formed a layout that preserves our event aesthetic’s sleek and dimensional nature while also ensuring the site be an intuitive and easily navigable experience for our audiences. We achieved these visions through use of minimal colors balanced with an array of texture, movement, and organic shapes.
Through the website design, I formed a layout that preserves our event aesthetic’s sleek and dimensional nature while also ensuring the site be an intuitive and easily navigable experience for our audiences. We achieved these visions through use of minimal colors balanced with an array of texture, movement, and organic shapes.
ACTUALISING
Above is an array of designs created for a few of the marketing channels we utilized to bring more traction and engagement to the show, including social media posts, banners for pre-show exhibits and gatherings, and poster/flyer prints.
As a result of our creative marketing efforts, we found that awareness of the show increased by 439% in comparison to the previous year’s show, our clubs’ profits from ticket prices exceeded our revenue goal by 306%, and demand grew 44%, with the show selling out in only 3 days.
Above is an array of designs created for a few of the marketing channels we utilized to bring more traction and engagement to the show, including social media posts, banners for pre-show exhibits and gatherings, and poster/flyer prints.
As a result of our creative marketing efforts, we found that awareness of the show increased by 439% in comparison to the previous year’s show, our clubs’ profits from ticket prices exceeded our revenue goal by 306%, and demand grew 44%, with the show selling out in only 3 days.
This show came into a beautiful fruition only through the hard work and collaborations of a wonderful group of students. To have worked hand in hand with such a supportive community of student artists was such a gifting experience! Check out our SS24 Fashion Show below: